In general, the on-site SEO is recognised as On Page SEO; this is a procedural approach that refers to optimising various website components into a single area of conduct. The ultimate objective of the SEO is to make it possible for your WebPages to rank at the top of SERP and pull an extended number of user traffic to the website.
The importance of on page SEO can only be understood by the Search Engine Optimisers who have adequate SEO knowledge. All your efforts made on building backlinks are totally a waste of time if the On Page of your website is not correctly optimised. Content is the heart of On Page SEO, and it should be unique, original, and should be both Search Engine as well as User-Friendly.
On Page Optimisation Workflow
On Page SEO is all comprised of Creating or Improving appropriate signals for a webpage concerning the search query. Possessing a considerable SEO knowledge in optimising and advertising websites, we are capable of deducing a few necessary rules, and that encouraged us to prioritise the process flow of our work and enhance our outcomes.
Before you begin composing any piece of content (containing Meta Tag, Image Tag, Title Tag, etc.), you should be aware of which puzzle you’re attempting to solve, that is – what are people seeming for and which keywords have the highest search volume. Additionally, you need to keep the competition in mind and decide the ideal balance amid the hugely explored keywords and those with lower search competition.
Plenty of keyword research tools can be employed in finding the best-suited keyword for your business. Google offers the most popular one, i.e., AdWords Keyword Planner.
The URL address selection should represent as precisely as possible by what the page is about.
Page URL is one of the most crucial parts that can’t be overlooked while working on the On Page SEO of a website.
Users should be able to get an idea about the information that is included in the page without clicking on the page URL. Try to keep the URL as short as possible after making it sure that it satisfies all your requirements.
Meta Tag (Meta Description and Title)
This is the heading that is shown in SERP just above the page URL, and after URL, the page title and Meta description is the most crucial determinant in deciding a web page ranking.
The Meta tag should be smartly optimised as per the keyword for which you want to make a web page rank in SERP
Original and SEO Friendly Content
Precisely we can conclude that “Content is the King” and it runs the website. The sign of good content is relevancy with the title, and headings is needed to be optimised for both user and search engine. Ultimately it pulls user traffic to the site, keeps them satisfied, makes them feel happy to share it further, and ultimately results in enhancing the brand value and client reach.
Before the chances of creating a probability of ranking your website content, it requires both internal as well as external links to an authorised path. Google treats your pages and posts superior when they’re connected to from somewhere on the web using interlinking.
They give Google an inkling of your website structure and complete navigation system. Interlinks help in establishing a hierarchy on your website, to prioritise the transfer of link juice to most important pages and posts. So the use of optimised internal linking is a critical phase in boosting the SEO services.
It is the density in the percentage of the number of times a specific phrase or keywords are used in a piece of content as compared to the overall number of words in a page. A well-experienced SEO optimiser has a proper SEO knowledge must be aware of the ideal keyword density that is necessary to make a website rank at the top of a SERP.
Since there is no exact or ideal percentage of keyword density for ranking better in the search engine, but as per my personal experience, I would like to suggest keeping 1-3% of keyword density along with “LSI keywords” and “semantic keywords”.
The image tag is the identity of any image on the web. From the search engine’s perspective, image title tag and alt tags are the phrases that enable the search-engine-bot to identify what the image is denoting.
Using proper image tag can help your webpage to appear in the search results while searching for an image.
Benefits of On Page SEO
Professional SEO services offer a countless number of benefits to a business, and it is not possible to explain them all over here. I have concluded a few of the significant advantages that On Page SEO offers:
- Enhancing Traffic.
- Improve Return on Investment.
- Enhance the usability of the website
- Great way to expand brand awareness.
- Need not to pay to appear in the top of SERP.
- The click-through rate in case of SEO is higher than PPC.
- The benefits accessed using SEO are long lasting while through PPC are until you pay for it.
Latest On-Page SEO Tricks & Trends
Mobile Friendly Index: With the increase in the number of mobile users, Google has released a new update, as per that the pages with poor mobile indexing will be dropped down in the ranking.
Voice Search Optimised: Voice Search is the most used search practice that people use for searching their queries over the search engine. So make the web pages optimised as per the guidelines of voice search.
Machine Learning: Google is about to introduce Machine Learning to check the quality, accuracy, and relevancy of the webpage content.
SSL/ HTTPS: Google treats the pages without SSL (i.e., HTTP) as un-secure. So try to make it secure as soon as possible.
User Experience: From the beginning, the user experience is considered as one of the most critical phases in determining whether the page content and details are relevant and engaging or not.