Areas of Digital Marketing
The digital marketing landscape largely consists of the following areas. Although the topics may sound familiar, they are extremely dynamic in nature, and therefore require you to constantly stay on top of trends.
1. Content Marketing
Content marketing is a long-term strategy that focuses on the creation and distribution of content that is engaging, informative, entertaining and educational and that will ultimately help your potential prospects. To take this one step ahead, focus on creating a content experience.
2. Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving your website’s organic ranking on search engines through on-page and off-page optimization techniques to increase the traffic to your website.
3. Social Media Marketing
Social media marketing is the process of creating and sharing content tailored for each social media platform to drive customer engagement through likes, comments, and shares. Major social media platforms include Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Snapchat.
4. Email Marketing
Email marketing is the method of sending commercial and promotional messages to multiple users (who have voluntarily signed-up to receive electronic communication from you) using an email builder.
5. Digital Advertising
Digital advertising is the practice of employing online avenues to deliver promotional content to users through various online channels.
6. Mobile Marketing
Mobile marketing is a multi-channel strategy that aims to connect brands to their audiences through their smartphones or tablets via responsive websites, emails, social media, apps, etc.
7. Web Analytics
Web analytics is the process of measuring, collecting, analyzing and reporting web data, user behavior and data to further optimize web experiences.